Case Study: Cuddle Sleeve
“Motherhood… the most monumental event in your life.“ - as the founder of Cuddle Sleeve, our most recent client, said. Cuddle Sleeve was born out of the need for moms to provide comfort for both parents and babies when holding or feeding the baby. When Cuddle Sleeve approached us, their main goal was to increase brand awareness and boost sales in a short period of time. So, we came up with a strategy for each.
Strategic Branding and Marketing in 2022
What better way to end our year in blogs than a look-forward to 2022? Here are some marketing and branding nuggets you should be looking out for as we ring in the new year.
Tuttofood Milan Exhibition
We've been to Milan! A fast-paced metropolis where creativity plays an important role in every part of every business. We attended the biggest fair of the Food and Hospitality sectors in Europe, which took place in the beautiful Italian city Milano.
Opinion Piece: Should you address the COVID-19 pandemic in your marketing?
In these unprecedented times, brands, professionals, and the world have had to pivot and adapt. Marketing professionals are no exception to this rule, as we’ve seen not only our personal life affected by company policies such as work-from-home, but also everything we know about marketing best practices shift with the tide of the pandemic.
Case Study: Fortissimo
Fortissimo is more than coffee - it is coffee for those on the move, coffee for those who want to relax, and, above all, it is a coffee that will appeal to all your sensesEven though the majority of our portfolio consists of new brands on the market, this one was appetizingly special to us because the whole Apher Team loves coffee!