Apher Consulting . 7/15/21 Apher Consulting . 7/15/21

Case Study: Guided by Tanya

She started to treat her life as a series of small experiments and realized that she could make progress towards her dreams by taking small mindful actions every day. And that is how Guided by Tanya was founded.

Apher Consulting . 6/15/21 Apher Consulting . 6/15/21

Which social media platform should you be on?

As each social media platform has a different user base, the usage and tone behind social media marketing on each channel should vary as well. In fact, many businesses choose to focus on specific social media channels based on their brand personality and products/services provided.

Apher Consulting . 6/1/21 Apher Consulting . 6/1/21

Collaborative Marketing in the Luxury Industry

Collaborative marketing is a strategy to promote brands in a way to either increase brand awareness, reach specific target audience, and boost sales or minimize cost.

Apher Consulting . 5/15/21 Apher Consulting . 5/15/21

How to Build a Content Calendar

What is a content calendar exactly? What can it do for you? What does it look like? And how can you begin building one? Read more to find out!

Apher Consulting . 5/1/21 Apher Consulting . 5/1/21

Case Study: Inclusify’s Brand Identity

Since our previous blog about Inclusify, we have worked on the Brand Identity as the third and final part of the Brand Strategy, which represents the brand heart and messaging.