Post-Pandemic Branding & Marketing For the Tourism Industry
It’s no secret that the tourism industry has endured a tough time through the covid-19 pandemic. With governments restricting incoming – and in some cases, outgoing – tourists, many people who live in tourist destinations and rely on tourism as a means of making a living have experienced the some of the worst side of the pandemic.
5 Marketing Tips for the US Education and EdTech Industry
It’s common sense that different industries require different approaches to branding and marketing. For the Education and EdTech industry in the USA, this couldn’t be truer. Let’s dive deeper into what you should keep in mind as a marketing professional in the US Education and EdTech industry.
Case Study: Aasra
Aasra is a communication platform specifically created for multi-generational families who live apart from each other. We guided them from the basics of strategic branding to coming up with their first ever brand identity elements together – brand colors, fonts, and logo.
Strategic Branding and Marketing in 2022
What better way to end our year in blogs than a look-forward to 2022? Here are some marketing and branding nuggets you should be looking out for as we ring in the new year.
Case Study: Fortissimo
Fortissimo is more than coffee - it is coffee for those on the move, coffee for those who want to relax, and, above all, it is a coffee that will appeal to all your sensesEven though the majority of our portfolio consists of new brands on the market, this one was appetizingly special to us because the whole Apher Team loves coffee!