Post-Pandemic Branding & Marketing For the Tourism Industry
It’s no secret that the tourism industry has endured a tough time through the covid-19 pandemic. With governments restricting incoming – and in some cases, outgoing – tourists, many people who live in tourist destinations and rely on tourism as a means of making a living have experienced the some of the worst side of the pandemic.
20 Fun Facts About Consumer Behavior
Understanding the psychology behind consumer behavior is key to building an effective marketing – and sales – strategy for your business. Here are 20 fun facts about how consumers think and behave, and some tips about how you can use that to your business’s advantage.
Strategic Branding and Marketing in 2022
What better way to end our year in blogs than a look-forward to 2022? Here are some marketing and branding nuggets you should be looking out for as we ring in the new year.
Opinion Piece: Should you address the COVID-19 pandemic in your marketing?
In these unprecedented times, brands, professionals, and the world have had to pivot and adapt. Marketing professionals are no exception to this rule, as we’ve seen not only our personal life affected by company policies such as work-from-home, but also everything we know about marketing best practices shift with the tide of the pandemic.
How to Start a Blog
Let’s get meta and read a blog post about starting your own blog! You may want to start a blog for many reasons, but there are several steps to take in order to actually start a blog. We’ve simplified the most essential steps to take in order to start a blog, so check off the to-do list to get started!