Post-Pandemic Branding & Marketing For the Tourism Industry
It’s no secret that the tourism industry has endured a tough time through the covid-19 pandemic. With governments restricting incoming – and in some cases, outgoing – tourists, many people who live in tourist destinations and rely on tourism as a means of making a living have experienced the some of the worst side of the pandemic.
5 Marketing Tips for the US Education and EdTech Industry
It’s common sense that different industries require different approaches to branding and marketing. For the Education and EdTech industry in the USA, this couldn’t be truer. Let’s dive deeper into what you should keep in mind as a marketing professional in the US Education and EdTech industry.
Case Study: Aasra
Aasra is a communication platform specifically created for multi-generational families who live apart from each other. We guided them from the basics of strategic branding to coming up with their first ever brand identity elements together – brand colors, fonts, and logo.
Virtual Influencers - Yes or No
Virtual influencers are more like avatars created in computer graphics software. However, the emphasis is not only on digital but also on the personality they were given, which makes them special and more “human.”
20 Fun Facts About Consumer Behavior
Understanding the psychology behind consumer behavior is key to building an effective marketing – and sales – strategy for your business. Here are 20 fun facts about how consumers think and behave, and some tips about how you can use that to your business’s advantage.