It’s no secret that the tourism industry has endured a tough time through the covid-19 pandemic. With governments restricting incoming – and in some cases, outgoing – tourists, many people who live in tourist destinations and rely on tourism as a means of making a living have experienced the some of the worst side of the pandemic.

It’s common sense that different industries require different approaches to branding and marketing. For the Education and EdTech industry in the USA, this couldn’t be truer. Let’s dive deeper into what you should keep in mind as a marketing professional in the US Education and EdTech industry.

Aasra is a communication platform specifically created for multi-generational families who live apart from each other. We guided them from the basics of strategic branding to coming up with their first ever brand identity elements together – brand colors, fonts, and logo.

Virtual influencers are more like avatars created in computer graphics software. However, the emphasis is not only on digital but also on the personality they were given, which makes them special and more “human.”

Understanding the psychology behind consumer behavior is key to building an effective marketing – and sales – strategy for your business. Here are 20 fun facts about how consumers think and behave, and some tips about how you can use that to your business’s advantage.

“Motherhood… the most monumental event in your life.“ - as the founder of Cuddle Sleeve, our most recent client, said. Cuddle Sleeve was born out of the need for moms to provide comfort for both parents and babies when holding or feeding the baby. When Cuddle Sleeve approached us, their main goal was to increase brand awareness and boost sales in a short period of time. So, we came up with a strategy for each.

What better way to end our year in blogs than a look-forward to 2022? Here are some marketing and branding nuggets you should be looking out for as we ring in the new year.

We've been to Milan! A fast-paced metropolis where creativity plays an important role in every part of every business. We attended the biggest fair of the Food and Hospitality sectors in Europe, which took place in the beautiful Italian city Milano.

In these unprecedented times, brands, professionals, and the world have had to pivot and adapt. Marketing professionals are no exception to this rule, as we’ve seen not only our personal life affected by company policies such as work-from-home, but also everything we know about marketing best practices shift with the tide of the pandemic.

Fortissimo is more than coffee - it is coffee for those on the move, coffee for those who want to relax, and, above all, it is a coffee that will appeal to all your sensesEven though the majority of our portfolio consists of new brands on the market, this one was appetizingly special to us because the whole Apher Team loves coffee!