Opinion Piece: Should you address the COVID-19 pandemic in your marketing?
In these unprecedented times, brands, professionals, and the world have had to pivot and adapt. Marketing professionals are no exception to this rule, as we’ve seen not only our personal life affected by company policies such as work-from-home, but also everything we know about marketing best practices shift with the tide of the pandemic.
How to Start a Blog
Let’s get meta and read a blog post about starting your own blog! You may want to start a blog for many reasons, but there are several steps to take in order to actually start a blog. We’ve simplified the most essential steps to take in order to start a blog, so check off the to-do list to get started!
Marketing Strategies for Restaurants in 2022
Food experience and the way we eat in a social setting are things that have changed in the past two years, and restaurants had to change and adapt (unfortunately, this mostly included survival of the business). As we are already approaching the last quarter of the year, this is what restaurants can use and think of when it comes to their marketing and branding strategies for 2022.
Why D2C Small Businesses Should Have a Brand Strategy
Lately, there’s been a growth in number of people running their small business from a social channel or a platform like Etsy. Their main form of marketing is through social media, and for purchases, they either use a platform like Etsy or sell directly to their customers through a direct contact (hence, D2C – Direct-to-Customer). Many of these small business owners know what they’re doing. So, why are we even proposing that these small businesses should have a solid brand strategy? Here are four reasons.
Influencer Marketing during the Pandemic, and in a Post-Pandemic World
One of the popular ways of how companies build long-term relationship with their customers is influencer marketing – a term everyone is familiar with now, which indicates its importance. But what does it mean in a pandemic world and what will it mean in a post-pandemic world? What changes do we see in this type of marketing and does it pay off for brands to invest in influencer campaigns?