Case Study: Cuddle Sleeve
“Motherhood… the most monumental event in your life.“ - as the founder of Cuddle Sleeve, our most recent client, said. Cuddle Sleeve was born out of the need for moms to provide comfort for both parents and babies when holding or feeding the baby. When Cuddle Sleeve approached us, their main goal was to increase brand awareness and boost sales in a short period of time. So, we came up with a strategy for each.
Opinion Piece: Should you address the COVID-19 pandemic in your marketing?
In these unprecedented times, brands, professionals, and the world have had to pivot and adapt. Marketing professionals are no exception to this rule, as we’ve seen not only our personal life affected by company policies such as work-from-home, but also everything we know about marketing best practices shift with the tide of the pandemic.
Marketing Strategies for Restaurants in 2022
Food experience and the way we eat in a social setting are things that have changed in the past two years, and restaurants had to change and adapt (unfortunately, this mostly included survival of the business). As we are already approaching the last quarter of the year, this is what restaurants can use and think of when it comes to their marketing and branding strategies for 2022.
Why D2C Small Businesses Should Have a Brand Strategy
Lately, there’s been a growth in number of people running their small business from a social channel or a platform like Etsy. Their main form of marketing is through social media, and for purchases, they either use a platform like Etsy or sell directly to their customers through a direct contact (hence, D2C – Direct-to-Customer). Many of these small business owners know what they’re doing. So, why are we even proposing that these small businesses should have a solid brand strategy? Here are four reasons.