Case Study: Cuddle Sleeve
“Motherhood… the most monumental event in your life.“ - as the founder of Cuddle Sleeve, our most recent client, said. Cuddle Sleeve was born out of the need for moms to provide comfort for both parents and babies when holding or feeding the baby. When Cuddle Sleeve approached us, their main goal was to increase brand awareness and boost sales in a short period of time. So, we came up with a strategy for each.
Marketing Strategies for Restaurants in 2022
Food experience and the way we eat in a social setting are things that have changed in the past two years, and restaurants had to change and adapt (unfortunately, this mostly included survival of the business). As we are already approaching the last quarter of the year, this is what restaurants can use and think of when it comes to their marketing and branding strategies for 2022.
Influencer Marketing during the Pandemic, and in a Post-Pandemic World
One of the popular ways of how companies build long-term relationship with their customers is influencer marketing – a term everyone is familiar with now, which indicates its importance. But what does it mean in a pandemic world and what will it mean in a post-pandemic world? What changes do we see in this type of marketing and does it pay off for brands to invest in influencer campaigns?
Which social media platform should you be on?
As each social media platform has a different user base, the usage and tone behind social media marketing on each channel should vary as well. In fact, many businesses choose to focus on specific social media channels based on their brand personality and products/services provided.
Best Practices: Getting started on Instagram
While starting Instagram from scratch is a difficult venture, with these tips from us and a consistent time commitment from your team, your Instagram account will be up and running with a loyal follower base in no time.