Why D2C Small Businesses Should Have a Brand Strategy

Lately, there’s been a growth in number of people running their small business from a social channel or a platform like Etsy. Their main form of marketing is through social media, and for purchases, they either use a platform like Etsy or sell directly to their customers through a direct contact (hence, D2C – Direct-to-Customer). Many of these small business owners know what they’re doing. So, why are we even proposing that these small businesses should have a solid brand strategy? Here are four reasons.