Opinion Piece: Should you address the COVID-19 pandemic in your marketing?
In these unprecedented times, brands, professionals, and the world have had to pivot and adapt. Marketing professionals are no exception to this rule, as we’ve seen not only our personal life affected by company policies such as work-from-home, but also everything we know about marketing best practices shift with the tide of the pandemic.
Marketing Strategies for Restaurants in 2022
Food experience and the way we eat in a social setting are things that have changed in the past two years, and restaurants had to change and adapt (unfortunately, this mostly included survival of the business). As we are already approaching the last quarter of the year, this is what restaurants can use and think of when it comes to their marketing and branding strategies for 2022.