Virtual Influencers - Yes or No
Virtual influencers are more like avatars created in computer graphics software. However, the emphasis is not only on digital but also on the personality they were given, which makes them special and more “human.”
Case Study: Cuddle Sleeve
“Motherhood… the most monumental event in your life.“ - as the founder of Cuddle Sleeve, our most recent client, said. Cuddle Sleeve was born out of the need for moms to provide comfort for both parents and babies when holding or feeding the baby. When Cuddle Sleeve approached us, their main goal was to increase brand awareness and boost sales in a short period of time. So, we came up with a strategy for each.
Influencer Marketing during the Pandemic, and in a Post-Pandemic World
One of the popular ways of how companies build long-term relationship with their customers is influencer marketing – a term everyone is familiar with now, which indicates its importance. But what does it mean in a pandemic world and what will it mean in a post-pandemic world? What changes do we see in this type of marketing and does it pay off for brands to invest in influencer campaigns?