Virtual Influencers - Yes or No
Virtual influencers are more like avatars created in computer graphics software. However, the emphasis is not only on digital but also on the personality they were given, which makes them special and more “human.”
20 Fun Facts About Consumer Behavior
Understanding the psychology behind consumer behavior is key to building an effective marketing – and sales – strategy for your business. Here are 20 fun facts about how consumers think and behave, and some tips about how you can use that to your business’s advantage.
Case Study: Cuddle Sleeve
“Motherhood… the most monumental event in your life.“ - as the founder of Cuddle Sleeve, our most recent client, said. Cuddle Sleeve was born out of the need for moms to provide comfort for both parents and babies when holding or feeding the baby. When Cuddle Sleeve approached us, their main goal was to increase brand awareness and boost sales in a short period of time. So, we came up with a strategy for each.
Opinion Piece: Should you address the COVID-19 pandemic in your marketing?
In these unprecedented times, brands, professionals, and the world have had to pivot and adapt. Marketing professionals are no exception to this rule, as we’ve seen not only our personal life affected by company policies such as work-from-home, but also everything we know about marketing best practices shift with the tide of the pandemic.
How to Start a Blog
Let’s get meta and read a blog post about starting your own blog! You may want to start a blog for many reasons, but there are several steps to take in order to actually start a blog. We’ve simplified the most essential steps to take in order to start a blog, so check off the to-do list to get started!