Virtual Influencers - Yes or No
Virtual influencers are more like avatars created in computer graphics software. However, the emphasis is not only on digital but also on the personality they were given, which makes them special and more “human.”
Case Study: Cuddle Sleeve
“Motherhood… the most monumental event in your life.“ - as the founder of Cuddle Sleeve, our most recent client, said. Cuddle Sleeve was born out of the need for moms to provide comfort for both parents and babies when holding or feeding the baby. When Cuddle Sleeve approached us, their main goal was to increase brand awareness and boost sales in a short period of time. So, we came up with a strategy for each.
Tuttofood Milan Exhibition
We've been to Milan! A fast-paced metropolis where creativity plays an important role in every part of every business. We attended the biggest fair of the Food and Hospitality sectors in Europe, which took place in the beautiful Italian city Milano.
Case Study: Fortissimo
Fortissimo is more than coffee - it is coffee for those on the move, coffee for those who want to relax, and, above all, it is a coffee that will appeal to all your sensesEven though the majority of our portfolio consists of new brands on the market, this one was appetizingly special to us because the whole Apher Team loves coffee!
Marketing Strategies for Restaurants in 2022
Food experience and the way we eat in a social setting are things that have changed in the past two years, and restaurants had to change and adapt (unfortunately, this mostly included survival of the business). As we are already approaching the last quarter of the year, this is what restaurants can use and think of when it comes to their marketing and branding strategies for 2022.